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FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition
Using firsthand accounts from top leaders at FedEx, FedEx Delivers explains how the company became an international powerhouse and one of the most trusted global brands by using leadership practices that tapped into the creativity and commitment of its employees.
Both a compelling business story and a prescription for business success, FedEx Delivers presents a model to show how these practices created and sustained an innovation culture. Readers will learn how to apply this model to their organizations for developing a culture of innovation that evolves with the times and offers fresh solutions to new challenges.
Innovative thinking and disciplined execution are what made FedEx a market leader, and they can help any business in any industry do the same. Each chapter covers a different aspect of innovation with real-life stories that highlight its effectiveness, and offers valuable ideas that lead managers through the process of implementing those practices.
By breaking innovation down to its three simplest steps-generation, acceptance, and implementation of ideas-and offering proven leadership practices that really work, FedEx Delivers offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal in today's highly competitive global economy.
Customer Reviews:
Simplistic and Incomplete!
By Loyd E. Eskildson "Pragmatist" - January 11, 2008Fred Smith and FedEx overcame incredible obstacles in the company's start-up, and cannot be congratulated enough for doing so. In addition, it went on to become the first service company to win the prestigious Baldrige Quality Award in 1990. However, Birla's "FedEx Delivers" does neither readers nor FedEx any service by its incomplete and simplistic coverage.
Birla's book emphasizes a quasi-Baldrige/human-relations perspective. However, my research showed that maintaining an important competitive advantage and low costs are far more important to organizational success. Birla does not address these aspects. (This conclusion is reinforced by several Baldrige Award winners subsequently encountering severe financial downturns after winning the award - even bankruptcy.)
The second major problem with the book is that it does not cover FedEx's series of acquisitions since successful startup. These include Viking Freight, Watkins LTL Express, Roadway Package... read more
Interesting read....from a manager's viewpoint, not from an engineer's
By Sreeram Ramakrishnan - October 9, 2005In a very easy-to-read book, Birla uses his vast experience in FedEx to outline how the philosophy of FedEx evolved and thrives on innovation. The vantage point enjoyed by the author certainly reflects in this "big picture" viewpoint of one of the better known company's growth. Of particular interest is the notion of innovation ( spelt with an "i") dealing with process improvements and Innovation (spelt with an "I") dealing with business model changes. The author provides an interesting discussion on what constitutes innovation and how FedEx defined (or didnt define) it. The rest of the book explains how a 5-dimensional employee base can be created. This discussion is certainly novel and adds some interesting perspective for anyone involved in managing people and/or processes.
Though the book will certainly please any "managerial-type" reader, I was a bit disappointed to see that the author's vast engineering experience was essentially untapped in this book. There is no... read more
Is this book about Fed Ex?????
By Lehigh History Student - December 17, 2006I was very disappointed in this book on Fed Ex. This is a great management theory book but really told me nothing about how Fed Ex is innovating again and again. I am hoping that someone will come out and tell us how Fed Ex as a company is succeeding but it is not this book. For those interested in academic management you will find this interesting otherwise don't waste your time and money.
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