Media/Impact: An Introduction to Mass Media

MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.

Customer Reviews:

nice

By Deliah15 - March 16, 2013

This book came in excellent timing. It was a great read, and it came in more than perfect condition. It deserves 5 stars.

Great source of information

By Ouida - July 1, 2011

I actually purchased this book for my mass communications class but have ended up falling in love with it. The book is very well written and detail oriented. If you are interested in knowing all about communications and how it has developed over the centuries then this book is just what you need. Also, I received my purchase in great condition and at a great price.

RIP OFF Alert, Publisher & the Author are Thieves...

By Milkbone - April 23, 2009

ALERT - Buy the older version, ISBN-10: 0495565962. Only a couple of paragraphs, and a new cover image are different. What a racket!

This publisher, and author(more like assembler of other peoples work)adds a few paragraphs, and changes the cover image in less than a year, and reissues another edition just to extract another ~$100 for a textbook that is a 400 page paperback that is an assemblage of other peoples work. This makes the used value essentially ZERO.

Students should not be extorted by predatory publishers, and authors like this...

Shame, Shame, Shirley Biagi, Wadsworth Publishing, Cengage Publishing.