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The Why of the Buy: Consumer Behavior and Fashion Marketing
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association…
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Gays, Lesbians, and Consumer Behavior: Theory, Practice and Research Issues in Marketing (Monograph…
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Consumer Behavior
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Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy
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Emotion and Reason in Consumer Behavior
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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy
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