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A down to earth book that adresses the real world of dentistry. It discusses how to treat patients and how to increase production mainly using your existing facility and staff. Too many books/lectures would increase overhead in order to increase production and also increase stress for most dentists. This is useful information, and stimuaates the creative thinking process within.
I bought this book for a job interview as marketing director of a dental office. Joyal really knows his stuff. I must say that all of his points not only relate to dentistry but make a great crossover into the veterinarian field as well. (I do both) He states that everything beyond an extraction is optional and the crossover relates as everything beyond euthanasia is optional. Sounds stupid and heartless to those on the inside of both practices but to the lay person it is the truth. Great read and easy to comprehend. I highly recommend it!
If you do not own a copy of the book and CD, get them now. I got both the book and the CD so that I can read the book at night and listen to the CD while I'm driving to work. I have read a lot of marketing books, but nothing compares to reading a marketing book written by someone who truly understands the dental profession. Fred has more than 20 years of experience helping dentists become more successful.
I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals. I have already implemented a few of his marketing tips, and plan on adding more in a timely manner.
Thanks Fred. Can't wait for the book #2.
Naveen Samuel, DDS
Riverside, CA
| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $12.95 | |

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