Everything is Marketing: The Ultimate Strategy for Dental Practice Growth
Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like:
* Why dentistry's unique business model is such a huge advantage
* How to create an unexpected and unforgettable patient experience
* Why patients leave your practice-and how you can keep them for life
Proven ways to boost patient loyalty and word of mouth
Secrets to building a strong (and happy) team that your patients will fall in love with
Fred's approach to marketing is practical, straightforward and easy to put into action today! It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
By Ron Cooper - August 15, 2009
A down to earth book that adresses the real world of dentistry. It discusses how to treat patients and how to increase production mainly using your existing facility and staff. Too many books/lectures would increase overhead in order to increase production and also increase stress for most dentists. This is useful information, and stimuaates the creative thinking process within.
Worth Every Penny!
By Schnakers - February 19, 2011
I bought this book for a job interview as marketing director of a dental office. Joyal really knows his stuff. I must say that all of his points not only relate to dentistry but make a great crossover into the veterinarian field as well. (I do both) He states that everything beyond an extraction is optional and the crossover relates as everything beyond euthanasia is optional. Sounds stupid and heartless to those on the inside of both practices but to the lay person it is the truth. Great read and easy to comprehend. I highly recommend it!
The Best Book Written Ever on Dental Marketing
By Naveen Samuel - July 24, 2009
If you do not own a copy of the book and CD, get them now. I got both the book and the CD so that I can read the book at night and listen to the CD while I'm driving to work. I have read a lot of marketing books, but nothing compares to reading a marketing book written by someone who truly understands the dental profession. Fred has more than 20 years of experience helping dentists become more successful.
I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals. I have already implemented a few of his marketing tips, and plan on adding more in a timely manner.
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