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Four Arguments for the Elimination of Television
A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.
Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."
Customer Reviews:
If you want to keep feeling good about television and technology, hang out in best buy and don't read "4 Arguments"
By Magnus - July 31, 2005Written by a former "big six" ad executive, "Four Arguments" is a book that CONSIDERS the long term effects of television and other post industrial revolution technologies on:
1. The critical thinking skills of human beings
2. Our relationship to natural environments.
3. The physical and mental health of human beings.
4. The knowledge/power balance in a democratic society.
(not in that order)
CONS
1. Not a simple read. This book is probably organized too well. Mander coherently and methodically plumbs through each argument and sub argument with no regard for the lazy or quick fix reader. His adherence to his own structure is relentless. The payoff is cumulative as the book gathers momentum. Clear but tedious.
2. This book is pretty depressing. For me the resulting sobriety was worth the cold shower, but perhaps not for everyone. Only the most determined of readers will be able to reject all of ideas presented in this... read more
very reasonable and persuasive
By Timothy H. Mansfield - September 5, 2001Mander presents four main arguments, and dozens of corollary arguments, against having television as any part of our lives. Any one of them alone might seem plausible but perhaps overblown, but the overall effect of their combined presentation is overwhelming. I closed the book absolutely revulsed by the nature of this technology and how it has manipulated us. I can anecdotally attest to its ill effects in my case, certainly -- I can recognize thousands of brands but only a few plants. My direct knowledge of the world has been reduced by about 20,000 hours' worth of actual experience interacting with real people, time that I spent instead glued to the boob tube, absorbing hundreds of thousands of commercials. I don't have a TV anymore, but whenever I am around one that's turned on, I find myself hypnotically drawn to stare at the screen, irrespective of content. This occurs even if I am in the middle of an interesting conversation -- to my embarrassment and dismay, my eyes dart as... read more
Cuts to the heart of what's wrong with this society
By David - December 10, 2000Written in the late 1970's by a former advertising executive, Four Arguments is a coherent diatribe against television. He explores four areas: (1) Television as a poor mediator of experience; (2) television as a way to influence audiences' perceptions en masse; (3) the "dumbing-down" effects of TV on the human being; and (4) the inherent biases of television and how they limit real information flow. The first couple of arguments are more attacks on capitalism and the development of television as a capitalist tool, but overall, they are solid statements that stand on their own. However, TV has become a central part of the American lifestyle, and it would be hard, if not impossible, to get rid of. But I definitely feel the truth of his arguments. When I was in India, much of the time at my host family's place, they would sit around watching television while doing chores. It felt empty somehow. Where was the richness of the culture? Here I am in India, and I'm sitting here... read more
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