On the Notion of Software Engineering: A Problem Solving Perspective
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How Chiropractic Marketing Can Improve the Business of a Chiropractic Practitioner
How Chiropractic Marketing Can Improve the Business of a Chiropractic Practitioner:-
The Declaration of Independence
Hair Salon For The Business Of Looking Fabulous
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Understanding the Phases of Software Product Development
The set of Rational Numbers is Countable
The Business of the Atomic Secret: Discerning the Cultural ...
In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world.
Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success.
The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry.
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Praise for The handbook of Financing Growth"Once again, Kenneth Marks and company have hit the mark with a comprehensive analysis of corporate and commercial finance, which is both readable ...
The Calculus of Friendship is the story of an extraordinary connection between a teacher and a student, as chronicled through more than thirty years of letters between them. What makes ...
During the past forty years, thousands of studies have been carried out on the subject of happiness. Some have explored the levels of happiness or dissatisfaction associated with typical daily ...
The Business Of The Practice Of Law: What Every Associate Should Know About Law Firm Life
Got Game?It's a fact. Every woman needs game. Take Oprah, Jada Pinkett-Smith, and Beyoncé Knowles. All three of these women have the one intangible quality that every mack, ...
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In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally-recognized experts in the ...
This book explores the numerous challenges to increase the use of intermodal transport systems in freight transport. In view of the current dominant role of road transport and the increasing ...
Organizational Intelligence: A Guide to Understanding the Business of Your Organization for HR, Training, and Performance Consulting