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Creativity in Public Relations
$24.38 - $32.50Creativity in Public Relations seeks to address this situation and explores: the five Is of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to ...
Effective Personal Communication Skills for Public Relations
$24.38 - $32.50Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in ...
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Public Relations Metrics
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Public Relations Strategy
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Public Relations Strategy
$24.38 - $32.50This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of ...
Evaluating Public and Community Health Programs
$63.00 - $75.00The key to improving public health care programs is to understand the elements of program evaluation. Evaluating Public and Community Health Programs provides the essentials of public health by ...
Public Relations Techniques That Work
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Becoming a Public Relations Writer
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Global Public Relations
$64.95 - $145.35This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches ...
