HOW DID BP’S HANDLING OF THE GULF OF MEXICO OIL CRISIS FROM A PUBLIC RELATIONS PERSPECTIVE DAMAGE ITS PUBLIC IMAGE?
Representing PR in the Marketing Mix A Study on Public Relations Variables in Marketing Mix Modeling
Twitter for PR (Public Relations)
Euro-Mediterranean Public Relations. A possible effect of globalization?
Teaching Public Relations In a Crisis: The Terrorist Attacks on the United States
Public Relations and the Rhetoric of Civil Society
PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS
Using Public Relations Research to Drive Business Results
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Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The ...
Sharpen your strategic thinking and planning skills. Anticipate problems, rather than merely react to them. Craft HR programs and other initiatives designed to meet your ...
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up ...
Understanding and Managing Public Organizations provides a comprehensive analysis of research and practice on public organizations and management. In this fourth edition of his award-winning best ...
Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to ...
Managing Public Relations CL
Trees and related vegetation have long been planted in cities for a variety of reasons. From trees with special religious significance in ancient temples to trees captured in planters adjacent to ...
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of ...
Strategic Public Relations Management: Planning and Managing Effective Communication Programs, by Austin
Strategic Public Relations Management: Planning and Managing Effective Communication Programs