ProAds Public Relations Plan (Advertising and PR)
HOW DID BP’S HANDLING OF THE GULF OF MEXICO OIL CRISIS FROM A PUBLIC RELATIONS PERSPECTIVE DAMAGE ITS PUBLIC IMAGE?
Representing PR in the Marketing Mix A Study on Public Relations Variables in Marketing Mix Modeling
Public Relations and Creative Services Ottawa
Twitter for PR (Public Relations)
Euro-Mediterranean Public Relations. A possible effect of globalization?
Teaching Public Relations In a Crisis: The Terrorist Attacks on the United States
Public Relations and the Rhetoric of Civil Society
PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients. Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.
By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them. Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
For free online support material go to:
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