Luxury World: The Past, Present and Future of Luxury Brands
For the first time in twenty years the luxury market is shrinking. Now more than ever we need to understand the role of luxury. So, what is real luxury? Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate. Who are the genuine luxury brands, and how have they reacted to the democratization of glamour? What strategies do they use to lift themselves beyond the mere prestige into the realm of the truly elite? Who are their customers, and what kind of lives do these remarkable people lead? How do luxury brands seduce and retain them? With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function. Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers.
Adding substance to the concept of Lux
By Andre Phillip - January 21, 2013
Though an admirer of luxury goods I am a consumer only in a limited fashion and never of overtly branded items. Never-the-less I'm fascinated with understanding what propels the market; whether it's the product quality and workmanship or a frailty of our thinking and emotion which compels us to crave the association.
The book Luxury World, in its sublimely readable style, properly researched and opinioned, has gone a long way assisting the understanding of why and wherefore we crave to identify with luxury. I appreciate the insights from the creators of the craft, with whom I certainly would never have the opportunity to directly communicate.
Someone had to do it and this writer/journalist has done it exceptionally well.
An excellent read for anyone genuinely interested, for business or personal reasons, in the luxury goods world.
A must-have for People interested in Luxury Marketing
By Catchy Phrases - November 13, 2012
This Book it's a winning combination of a Journey across Monte-Carlo, the Champagne House of France, the Diamond district of Antwerp and the very interesting Interviews with Industry Insiders. Luxury World is the most unique source anywhere of a behind the facades of the world's most sophisticated businesses, to show you how they function, their Mystique and Romance. It's unique Style has become an Hallmark, and what I love the most, is the "Behind the Scenes" with the Marketing Managers, CEO, and Directors of very prestigious Brands.
From High Jewelry, Watchmakers, Fractional High Flyers, Super Yachts, Haute Property, Deluxe Nomads, Art Brands, Digital Luxury, Superior Chefs, Well being and Concierge Services, the Author covers them all!
From the same Author I have bought: Media Monoliths, Brande Male & Fashion Brands. All his Books are like a breath of Fresh Air, that can be read in an afternoon. I am an absolute Fan of this Book!
Luxury world: The Past, Presert and Future of Luxury Brands by Mark Tungate
By skorin - November 2, 2010
This book have a detailed oberview of luxury producers, brands, intermediaries in the world, and in some new regions for the luxurt (like BRIC). Author gave his detailed analysis of existing positioning of luxury product, and also gave some predictions what will happened with luxury after recession, and in a new anvironment of rellocation of pusrchasing power in world's regions, and also in changing of consumer behavior.
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