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Executive Program on Leading and Managing (EPLAM) From IIM Calcutta
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This e-book contains five papers selected from the combined Fourth Worldwide Symposium in Purchasing & Supply Chain Management, 15th Annual IPSERA conference and 17th NARTS conference. The papers, ...
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for ...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Event Management: A Professional And Developmental Approach
Event Management: A Professional and Developmental Approach
Anderson builds the book around a framework of understanding, creating, and delivering value.Viewed from an international perspective—rather than a purely American ...
Designing for Print: An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects
Creating and Managing International Joint Ventures
Outlines & Highlights for Business Market Management: Understanding, Creating, and Delivering Value


