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Retail Marketing Management
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Chapter 30 : INTERNATIONAL MARKETING RESEARCH
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Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing. Topics covered ...
A New Generation in International Strategic Management
International Brand Management of Chinese Companies
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want ...
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of ...
Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing ...
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over ...
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and ...
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: ...