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Advances in Services Marketing and Management: Research and Practice : 1994
The third edition of Changing the U.S. Health Care System is a thoroughly revised and updated compendium of the most current thought on three key components of health care ...
Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading ...
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been updated and ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to ...
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision ...
This fascinating and cutting edge text provides an insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their ...
"Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to ...
Services Marketing: Operation, Management, and Strategy
Services Marketing: Operations Management And Strategy