Services, Marketing and Management

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.

AVAILABILITY
Merchant	Format	Price
eBooks.com	Digital (PDF)	$29.99
eCampus	Paperback	~~$164.32~~ discount!

PREVIEW

Advances in Services Marketing and Management: Research and Practice : 1994

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Advances in Services Marketing and Management: Research and Practice : 1994

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