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New business start-ups providing services to the elderly is one of the fastest growing sectors of the 21st century. Would be eldercare entrepreneurs look at the abundance of demographic data and see a well-documented need for services to elders and their family caregivers.
While operations requiring large capital investments such as nursing homes and retirement communities are developed by investors with deep pockets, a wide range of specialized eldercare services is still very much a "cottage industry". Professional membership organizations such as the National Association of Prtofessional Geriatric Care Managers, and the National Association of Elder Law Attorneys,have a membership consisting of either solo practices, or are very small business ventures with only a few owner/employees.
It is tempting to look at the research data and conclude that the market for services to an aging population is vast. The National Alliance for Caregiving in collaboration with... read more
This book is of great utility for those who wish to understand and market directly to the growing senior care market, one of the most hopeful start-up enterprises in these tough economic times. It is by no means a definitive book; i.e; would-be senior care entrepreneurs would not succeed with this as their sole reference. But it is well-organized with a practical perspective and many cutting-edge tools and pearls of wisdom. Which is more, Ferry understands the importance of frugality in a start-up (after all, it's home-based) and offers advice to control costs, often with state-of-the-art approaches.
My perspective is that of a Canadian physician, who is not formally trained as a businessman, pursuing the start-up of a medical home care business in a city of 700,000. Researching this, I found there is a paucity of useful current material available, on medical or non-medical home care businesses. This book is very useful for either of these, and is current. I would start-out... read more
This is a very comprehensive look at geriatric care management obviously written by someone who "walks the walk". I am continuously reading geriatric care material to broaden my understanding of the field and to keep up to date on the changes in the industry.
What is particularly interesting about this document is that it asks the reader to be serious about not only the sales and marketing of beginning a business but outlines the real nitty gritty of the startup. From technology and insurance requirements to building referral networks Mr. Ferry offers guidance and suggestions that make sense. And I believe this is the real benefit of this book. It is practical, well organized and realistic about the advantages and possible pitfalls of starting a senior care business in a world that is becoming overloaded with aging baby boomers.
Robert Page
Hardwick, MA
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