This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso's Achieving Excellence in Fund Raising examines the profession's principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship.
Review for the Golden Gate Chapter of AFP Newsletter
By Marilyn Bancel, CFRE - May 30, 2003
On my fundraising shelf stood just two books and a binder: "Designs for Fundraising" by Harold Seymour ? 1966; "The Raising of Money" by James Gregory Lord ? 1987, and my collected monthly newsletters of tips from Taft. Not a lot to go on, but Seymour's classic helped me enormously, imparting such nuggets as, "At best, with few exceptions, people don't pay close or careful attention to anything."OK, so listen up. Times have changed. Many, many books now beckon us, delivering the full spectrum of nonprofit knowledge. Yet all books are not equal. When Henry (Hank) Rosso gathered a number of esteemed colleagues together and put out Achieving Excellence in Fund Raising in 1991, it represented a milestone in fundraising education, based as it was on his many years of teaching through The Fund Raising School, which he founded right here in the San Francisco Bay Area. The School later became a program of The Center on Philanthropy at Indiana University, and it continues to provide... read more
A must read for the fundraising professional!
By S. McDonald "tbailey19" - June 30, 2003
Whether you've been in the fundraising profession for 10 minutes or 10 years, do yourself a favour and read this book. It will make you proud to be part of the tradition of philanthropy. It will inspire and guide you. You will see yourself and the volunteers and donors you work with in a whole new light. Don't put it in your library. Keep it on your desk. The first time you read it, and you will read it joyfully from cover to cover, keep pen and paper handy. You will find yourself making a list of things you need and want to do. Achieving Excellence in Fundraising is thoughtful and thought-provoking. It is the place where the theory, practice, philosophy and spirituality of a great tradition meet.
A nice introductory tome regarding fundraising in the nonprofit sector in America. 1 thumb up!
By Jeff Lippincott "JLIPPIN" - December 25, 2007
I liked this book. It provided me with my introduction to the nonprofit world and fundraising for nonprofits back in 2004. It's not written by one person. And as a result, it is not tightly written. In fact, I think there are 27 different contributors to this book. Maybe I counted wrong? But this book is an excellent introduction to the ins and outs of fundraising in America as we know it today. It has 7 chapters:
1. Fundraising: Context and philosophy 2. Fundamentals of successful fundraising 3. Building blocks for successful fundraising 4. Sources of fundraising 5. Successful fundraising methods 6. Managing successful fundraising 7. Ethics, stewardship, and the future of the fundraising profession
I have read other books written by the following contributors to this book: Mal Warwick, Kim Klein, Kay Grace, and James Greenfield. And I've met and listened to Ted Hart who runs the nonprofit ePhilanthropy Foundation. I have gotten... read more
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