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Strategic Planning For Success

Customer Reviews:

Working towards a future we can all share

By Ronald Forbes - August 18, 2003

This is a practical guide that dares to take you far beyond the next quarterly results. A challenge to work towards a future that we can all share - and a supportive and detailed framework to help you and your organization thrive as you create it.The book is a real compendium of Mega Planning. It goes well beyond previous texts and shows how many other issues become important when attempting a serious plan for the future. Suddenly we are confronted with a range of stakeholders, internal and external, some of whom we might rather not remember, and many of whom will be resistant to real change and would prefer a strategic plan that sleeps peacefully in the filing cabinet for five years. So this book talks a lot about Creating Change (as opposed to merely Managing Change), the roles required and the kinds of resistance that may be met. In the same vein it covers every aspect of strategic planning, from paradigms and leadership to mental models.To mention just a few of the topics... read more

The most complete book on Megaplanning to date

By Mariano L. Bernardez "International Business ... - February 19, 2007

I have been using this book as a guide for strategic planning in several business projects and with my PhD and MBA students.

It is a complete and practical guide to develop and implement a strategic plan focused on identifying measurable positive social contributions. Social value added is the key factor for sustainable and sustained business success.

Kaufman explains with clarity and eloquent examples how organizations can create their own future by helping their clients, markets and communities to succeed. That is not only an ethical imperative, but good business sense: guiding a company by stock value metrics alone is as sensible as using a compass on a roller-coaster.

With Kaufman's tools and methodology, value-sustracting business schemes such as Enron's or World Comm become evident without "whistle-blowers"

Business is about value creation, and this book is the best tool available to do it I know.

good book,

By Tameka Jackson "Meek" - March 8, 2008

This is a good book, my professor really likes it. The book isn't the easiest read, but the cd really helps.

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AVAILABILITY
MerchantFormatPrice
Amazon USPaperback$36.29 - $75.00
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eCampusPaperback$32.76 discount!
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