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Big Brown: The Untold Story of UPS
For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.
Customer Reviews:
Uncritical Look at UPS
By Conor Cunneen "SHEIFGAB author - Conor Cunneen" - August 28, 2007Author Greg Niemann worked for UPS for thirty-five years progressing from loader to management ranks. In Big Brown, he takes us through a brief but not very critical history of this giant of the delivery business.
The book is an interesting, light read but if not an official history of UPS, it is not far off it. The problem with (semi-) official histories is that they tend to be hagiographic and fail to give a genuine insight into the corporation. Compare this book to that written on FedEx by Roger Frock (Changing How the World does Business: FedEx's Incredible Journey to Success) which is much more compelling because of its warts and all detail.
Chapter one leads with "UPS drivers are strong. They're dependable. They're polite. They're determined."!! This tends to be the type of writing throughout the book.
The author attempts to give some detail on UPS founder Jim Casey who started the company in a Seattle basement in 1907. Casey though was a pretty... read more
A Fitting Centennial Tribute
By Brown Army Guy - March 2, 2007This just released title is an unofficial commemoration for the first hundred years of service for UPS, which was founded on August 28th 1907. The book is fast-paced, engaging and easy to read. The book lives up to its title, as it is not a corporate puff piece written for the centennial. Although the general overall success of the company is the main theme, mistakes and warts are exposed as well. UPSers will be familiar with story itself, although the book offers a deeper insight into areas few will probably be aware of. The biographical sketch of Jim Casey for example, makes this book worth the price of admission. One can see what drove this man forward to achieve extremely high levels of success. Jim Casey deserves to share the stage with other more well known service entrepreneurial giants, such as Ray Kroc of McDonald's fame. There are also interesting stories, for those who are familiar with the general history and culture of the company, about the other founders, who are often... read more
An Untold Story?
By Gerard J. St John - April 5, 2007The subtitle, "the untold story," is intriguing. Does it disclose some previously unknown facet of the company? Or does the book fail to tell the whole story? Take your pick.
The book combines aspects of an anecdotal biography with aspects of a promotional corporate history. It begins with a biographical sketch of James Emmett Casey, who founded United Parcel Service as a teenager, delivering packages on a bicycle. It is a real-life Horatio Alger story. About halfway through, the book switches to a summary description of the present-day UPS. Throughout the book, Jim Casey is used to personify the company and to serve as the glue that holds the story together. The narrative moves with an uneven, sometimes fitful pace, often revisiting time periods that were covered earlier. The story is told in a conversational style, often switching to the first person when the author includes his personal observations.
Originally, UPS was a package delivery company for... read more
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| Amazon US | Paperback | $2.95 - $24.95 | |
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The Attack on the Liberty: The Untold Story of Israel's Deadly 1967 Assault on a U.S. Spy Ship
$0.75 - $23.99On June 8, 1967, as war raged between Israel and its neighbors, an American spy ship, the U.S.S. Liberty, eavesdropped on communications off the coast of Egypt. When Israeli fighter jets flew ...
Deadly Dose: The Untold Story of a Homicide Investigator's Crusade for Truth and Justice
$0.01 - $7.99To love, honor…and poison—the true story of a wife brought to justice.For four months, arsenic consumed the body of promising young pediatric AIDS researcher Eric Miller. ...
Panderer to Power: The Untold Story of How Alan Greenspan Enriched Wall Street and Left a Legacy of…
$6.66 - $29.95Praise For PANDERER TO POWER“We all owe a great debt to Fred Sheehan. Fred demolishes the myth of Alan Greenspan’s omniscience, while revealing the dangerous ...
Shadow Warriors: The Untold Story of Traitors, Saboteurs, and the Party of Surrender
$2.97 - $14.95“An alarming but necessary book that reads like a thriller. By raising uncomfortable questions, Ken Timmerman has performed a significant public service.”–Michael Medved, ...
The Candy Bombers: The Untold Story of the Berlin Airlift and America's Finest Hour
$4.80 - $18.00The Candy Bombers is the true tale of the ill- assorted group of castoffs and second-stringers who saved millions of desperate people from a dire threat. By feeding and supplying West Berlin ...
The Dead Hand: The Untold Story of the Cold War Arms Race and Its Dangerous Legacy
$5.10 - $16.95WINNER OF THE PULITZER PRIZEThe first full account of how the Cold War arms race finally came to a close, this riveting narrative history sheds new light on the people who ...
In the Midst of Alarms: The Untold Story of Women and the War of 1812
$34.45 - $44.95The War of 1812 between the United States and Britain has been covered in detail by many historians, but its impact on the lives of women has been largely overlooked. After years of research, Dianne ...
The Obamas: The Untold Story of an African Family
$11.99 - $26.00On January 20, 2009, a few hundred men, women, and children gathered under trees in the twilight at K’obama, a village on the shores of Lake Victoria in western Kenya. Barack Obama’s rise ...
Tonight We Die As Men: The untold story of Third Battalion 506 Parachute Infantry Regiment from Toccoa…
$4.21 - $27.95The exploits of the 3rd Battalion, 506th Parachute Infantry Regiment (PIR) have been long overshadowed by those of Easy Company, 2nd Battalion, who were immortalized in Stephen Ambrose's book Band of ...
Tonight We Die As Men: The Untold Story of Third Batallion 506 Infantry Regiment from Toccoa to D-Day…
$3.28 - $16.95One of Osprey's most popular titles now available in a handsome paperback edition. The exploits of the 3rd Battalion, 506th Parachute Infantry Regiment have long been overshadowed by those of Easy ...
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