Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " The basics of how Pay-Per-Click (PPC) Advertising works " How to fine tune ads and the keywords users purchase " How to insert ads, monitor performance and create an online advertising plan " How to set a budget, create ads and most importantly, how to earn some bank. Practical, approachable coverage that completely flattens the AdWords and Adsense learning curve; Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Google AdWords and Adsense users; AdWords and AdSense hold a 75% share of the Pay-Per-Click Advertising market and generate more than $21 billion in ad revenue annually
A Promising Book that Disappoints
By Jason L. Mcdonald - June 14, 2010
AdWords (Google's paid advertising program) and AdSense (Google's program for publishers) do go together, but are seldom discussed in the same book. That's why I eagerly awaited my UPS driver to get me this new book on the two. Moroever, this is a QUE book, which promised to have video tutorials, audiosidebars and web.
As someone who teaches SEO and AdWords online, I really was hoping for a truly interactive book. Not just an e-book... but something more. Unfortunately, after registering my copy on Quebooks, all I can find is the same content, just now in digitial format. Where are the tutorials? I can't find them. Alas. I go to safaribooksonline and I am just solicited to sign up, even though the Que book indicates that are free. I do sign up, but still can't find the videos. The book indicates that they are on Safari, but after registering I am totally baffled as to how to find them. So as far as I can see this is just a book, nothing more.
Using google adwords and adsense is a pretty helpful collection of media. As it says on the cover, it's `more than just a book'. The physical book is helpful enough in and of itself, but the value of what you're paying for really comes through once you register it online. Then you get a digital print version of the book with imbedded videos showing how to actually execute commands and navigate the Adsense and Adwords menus.
The quality of the physical book is pretty good. It's what I've come to expect from any kind of help manual, but the digital user interface is something that really impressed me. As a rule, I've never been into web-only versions of books and I'd much rather have something physical. I figured the website would be more of a companion to the book but it ended up being the other way around. I found it a lot easier to read chapters on the web and just watch the videos as they come instead of reading, pausing, and manually finding the videos.
Google is evil. Google is god. Google is gay. Google is your friend
By Hendrik - June 15, 2012
AdSense places PPC ads on web pages, mobile phone web pages, blogs, YouTube videos (owned by Google), etc. AdSense also allows adding Google search to one's website. AdSense contains filters to block ads from competitors or other specified sites/inappropriate content (eg. porno). If appropriate ads are lacking, the web site owner (etc.) could instead place its own ads, public-service ads, or nothing in the space.
Google also provides bid simulator and traffic estimator tools. Keyword research is obtainable from a number of paid sites, as well as Google (free). Keyword research requires the user to select a word or phrase that describes their site offering, and then returns words/phrases in descending order of search popularity. One can also select words to try and sidestep significant competitors. Negative keywords are used to filter out bad prospects - eg. those just looking for a bargain.
"Using Google AdWords and AdSense" is an excellent reference and learning... read more
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