Using Google AdWords and AdSense

Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " The basics of how Pay-Per-Click (PPC) Advertising works " How to fine tune ads and the keywords users purchase " How to insert ads, monitor performance and create an online advertising plan " How to set a budget, create ads and most importantly, how to earn some bank.   Practical, approachable coverage that completely flattens the AdWords and Adsense learning curve; Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Google AdWords and Adsense users; AdWords and AdSense hold a 75% share of the Pay-Per-Click Advertising market and generate more than $21 billion in ad revenue annually