Intuition in Judgment and Decision Making

Psychology and decision sciences have for too long been out of the mainstream of the other natural sciences, mainly evolutionary biology and neuroscience, by putting the conscious cart before the unconscious horse. Finally, a collection of essays by leading experts in human reasoning and decision making that takes the unconscious seriously as a force in producing important decisions. This book provides a much needed counterweight to the dominant 'conscious and rational' model of human decision making. Hats off to the editors for gathering just those authors who are doing the cutting edge research in this area, as well as for the original idea to produce this much needed collection.