Research in Public Relations
Representing PR in the Marketing Mix A Study on Public Relations Variables in Marketing Mix Modeling
Teaching Public Relations In a Crisis: The Terrorist Attacks on the United States
Euro-Mediterranean Public Relations. A possible effect of globalization?
Using Public Relations Research to Drive Business Results
Public Relations and the Rhetoric of Civil Society
PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS
Great Public Relations is More Than Press Releases
HOW DID BP’S HANDLING OF THE GULF OF MEXICO OIL CRISIS FROM A PUBLIC RELATIONS PERSPECTIVE DAMAGE ITS PUBLIC IMAGE?
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Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, ...
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research ...
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes ...
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the ...
"Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to ...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. ...
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing ...
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of ...
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem ...
Making It in Public Relations