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| AVAILABILITY | |||
| Merchant | Format | Price | |
| eBooks.com | Digital (PDF) | $48.95 | |
| eCampus | Paperback | ||
Effective Personal Communication Skills for Public Relations
$24.38 - $32.50Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in ...
Gaining Influence in Public Relations
$48.95 - $185.40Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public ...
Evaluating Public Relations
$33.26 - $37.50Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. ...
Public Relations Strategy
$31.88 - $37.50This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of ...
Public Relations Strategy
$24.38 - $32.50This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of ...
Evaluating Public Relations
$35.00 - $50.841:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and ...
Public Relations Techniques That Work
$16.95 - $17.63This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and ...
Becoming a Public Relations Writer
$58.45 - $72.95Guides you through the writing process for public relations practice. This work leads you through the various steps and stages of writing, and helps you explore many formats and styles necessary to ...
Global Public Relations
$64.95 - $145.35This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches ...
Perspectives on Public Relations Research
$69.95 - $389.22Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback.
