What's Wrong With Diversity Training? The Need for a New Model
CROSS-CULTURAL COMMUNICATION: A MODEL FOR A NEW PATTERN OF RELATING AN APPLICATION OF STOPPED PROCESS, LEAFING, AND CROSSING
In The Market For A New Car?
Why My Home Is San Fran , An Urban Area Where I’Ll Do Not Be In A Position To Find The Money For A New Hous E
The Functional Regression: A New Model and Approach for ...
The Benefits Of Using Hostgator Promo Coupon Codes For A New Online Business Enterprise
Basic Yet Effective Methods To Save Money In Getting Ready For A New Baby
Bamboo, key for a new construction José Martínez Maya
NAI Houston among the partners of a new company created to acquire and manage commercial real estate.
Batteryfast tips-Change Your Old Laptop Battery for A New One
The tough road to market started in 2001 when Shippy assembled the talent to design the chip for Sony's hotly anticipated PlayStation 3 game console, planned for a late 2005 release. In 2003, a gigantic wrench was thrown into the operation in the form of Microsoft--the software behemoth wanted the STI team's microprocessor for its own Xbox 360 and targeted Christmas, 2005, as well. As they desperately served two masters, balancing Microsoft's "victory or death" attitude and Sony's slow patience and caution, Shippy and his team endured 80-hour workweeks, flaring tempers, crumbled friendships, despair, and finally--triumph.
The Race For A New Game Machine is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. Driving the technical accomplishment was the bold vision that inspired the designers at STI, and throughout the book David Shippy and Mickie Phipps reveal the leadership lessons they drew from this experience, including team motivation, fostering innovation, and demanding hard work while encouraging fun.
The Ultimate Technology Challenge
My team and I had worked tirelessly at IBM for two and a half years, breathing life into the Sony PlayStation 3 "Cell" central processing chip. We ordered our lives around the idea of beating Microsoft to market with a Christmas launch.
Now Chekib Akrout, IBM's senior vice president responsible for the PlayStation's chip team, told me another customer wanted our secret-weapon, record-smashing PowerPC microprocessor core. It was Microsoft.
"How did this happen?" I grumbled through gritted teeth.
"Let's just say it was a blockbuster, an offer IBM couldn't refuse," he answered. Over a billion dollars were involved, spanning the entire spectrum from development to chip manufacturing.
"There's more," Akrout said. "Microsoft wants something very similar to what you designed for Sony but with some unique enhancements, and they want it on the same schedule." He then described the design changes Microsoft needed for a super-aggressive, market-shaking Christmas launch.
Akrout didn't blink. It took me a second, but I got the message.
My goals were very clear when I joined IBM in the mid 1980s. I wanted cutting-edge microprocessor design projects that really pushed the state of the art. I wanted to lead design teams and leave my mark on the industry. This vision was the focal point of my whole career. Akrout handed me one of the top technology leadership positions in the entire industry and at that moment, I saw the top of the mountain, everything I wanted. Would I have to stake my claim by screwing Sony and extending Microsoft's dominance of digital life? Or could I help them both succeed?
--from the Prologue
|Amazon US||Paperback||$3.49 - $21.95|
The concept of aware systems is among the most exciting trends in computing today, fueled by recent developments in pervasive computing, including new computers worn by users, embedded devices, smart ...
Think you know the Atkins Diet? Think Again. The New Atkins is...Powerful: Learn how to eat the wholesome ...
Some of today’s most influential young evangelicals outline the relevance and theological foundations of Christian orthodoxy and evangelicalism.Recent cultural interest in ...
Regulating the Use of Force in Wars of National Liberation: The Need for a New Regime
The Antidote to Toxic Christianity In his bestselling book Why Christianity Must Change or Die, Bishop John Shelby Spong described the toxins that are poisoning the Church. Now he offers the ...
The leadership of Qatar has a social and political vision that calls for improving the outcomes of the Qatari K-12 education system. With this vision in mind, the leadership asked RAND to examine ...
From John Robbins, a new edition of the classic that awakened the conscience of a nation. Since the 1987 publication of Diet for a New America, beef consumption in the United States has fallen a ...
One of the most telling signs that we are creating what Eckhart Tolle calls a new earth is the increasing interest in meditation. Once a practice intended for monks and ascetics, meditation is now ...
Nearly two years after the financial meltdown, economic recovery still seems a distant promise. Desperate, overwhelming need for change has not overcome Washington’s timid preference for the ...
Policing for a New South Africa evaluates the options for change in South African policing. It analyses orthodox policing ideas imported from the West and contrasts them with indigenous models of ...