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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society

Customer Reviews:

A Prophet of the New Left

By "cap_and_gown" - December 22, 2003

Leftist thinking underwent a dramatic change during the Sixties. After fifteen years of unprecedented prosperity, the class issues that had bedeviled the old left seemed moot. The working class, instead of being immiserated and ripe for revolution, was now contendedly (seemingly) partaking in the general boom and as far from revolution as one could imagine. Already by 1950 C. Wright Mills had coined the term "liberal-labor establishment" to disparage the conservative turn in the labor movement (specifically, the CIO). This seeming repudiation of Marx's predictions fostered a great deal of thinking by members of the Frankfurt School, which included Marcuse, about how marxism should be revised and where it went wrong. One Dimensional Man is Marcuse's brilliant attempt to answer this question.Why is Marcuse so upset about prosperity? Following in the foot steps of Marx, Marcuse is not simply worried about economic exploitation. His basic concern is liberation--a liberation... read more

An Insightful Critique

By A Reader - April 17, 2000

Marcuse offers a brilliant critique of advanced industrial society that fuses dialectical thought, Freudian theory, Marxist perspectives, and even a bit of existentialism here and there. It provides a comprehensive critique of our technocratic social order, as it has become, that is reminiscient of the works of later French poststructuralists, like Deleuze and Foucault. Ultimately, Marcuse founders on the contradiction between short-term and long-term interests, explicitly critiquing the Welfare State while implicitly, it could be argued, advocating it. However, "One-Dimensional Man" is the best basis for critique yet, with much of the insight that later emerged in the French intellectual fast track, but without the ambiguity of poststructuralist alternatives. Marcuse is both entertaining and brilliant, a must-read for specialists, and an eye-opening classic for the general educated public.

Still relevant today

By A Customer - February 17, 2003

Marcuse was very perceptive about the nature of our technological society.Some of his ideas still have relevance today. He saw how the state and power elites were using technology to control people's lives. This has created a new form of totalitarianism. People are massively controlled and manipulated by technology.Our freedom today is to simply to walk about in our cages and choose the wallpaper. Marcuse points out that inner freedom or private space has been invaded and whittled down by technology reality. The media is especially at fault, and things are much worse than when he wrote in 1964. False needs are so pervasive that most people are not aware of the situation. Marcuse also shows how ideas and thinking processes are being used to limit our perceptions. Marcuse is heavy going, but he has many challenging ideas. My criticism of Marcuse is that he was a materialist himself, therefore could not offer a viable way out. He did not see that the real problem was a moral collapse,... read more

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