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2007 Fall list: The Language of Success
Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. "The Language of Success" shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims; master proper paragraph structure so the message doesn't get muddled; avoid wishy-washy or misleading terms like 'world class' or 'state of the art' write clear concise sentences that follow the 'first time right rule'; use e-mail professionally; and, efficiently create career-enhancing reports. Honest and authoritative, "The Language of Success" will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
By Bathing Ape
- January 16, 2008
I am extremely pleased that I got this book. It offers both concrete tips and more general concepts for writing clearly -- especially emails and other business communications -- and it's written in just the right tone. I've read another of Sant's books and I can't praise him highly enough for the help I feel I've received in my writing from his advice. I intend to recommend this book around the office.
Reach for the highlighter pen
By James P. Cecil Sr. "Client Nurturer"
- January 27, 2008
The Language of Success: Business Writing That Informs, Persuades, and Gets Results
Halfway through Tom's introduction I found myself searching for the sticky post it arrows. Reading Tom Sant has always been a delightful experience but this books evokes the feeling of having a quiet and intense conversation with a master. Having read all his previous books it seemed only fitting that this master linguist and business accumen would share his unique perspective on the condition of business communications and gently persuade the reader to make a few shifts that change words into true communiques. Bravo. Another 5 star addition to the Sant compendium.
Want to write better? Read this!
By Jeff Scurry
- January 16, 2008
This book will help your writing. I'll say again, this book will help your writing.
Tom's first book, Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts, is a classic and the only book you need to read on proposals if you are only going to read one. The Language of Success: Business Writing That Informs, Persuades, and Gets Results is now the only book on business writing you need to read if you are only going to read one.
Tom focuses on email in this one because it is, "the dominant mode of communication all over the world." Tom quickly offers up eight tips for better email right at the beginning of the book then uncovers and explains the four types of writing most commonly found in the majority of business writing - Fluff, Guff, Geek and Weasel.
Since no firm or company I... read more
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