POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source

 **********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES********** PLEASE NOTE: THIS IS A COMPANION BOOK TO AARON'S "AIMING AT AMAZON" -- NOT A REPLACEMENT! CreateSpace uses it. Lulu.com uses it. So do AuthorHouse, iUniverse, Xlibris, and almost every other self publishing company in the U.S., Canada, and the U.K. What is it? Lightning Source, the printer and distributor at the heart of the "print on demand" industry. For the work those companies can't handle themselves, it's Lightning they most often depend on. So, why pay a middleman? In this follow-up to his groundbreaking book "Aiming at Amazon," Aaron Shepard explores how to double your profit by working directly with Lightning. If you're serious about making money with POD publishing, this book can show you the way. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small.