POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source
**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES********** PLEASE NOTE: THIS IS A COMPANION BOOK TO AARON'S "AIMING AT AMAZON" -- NOT A REPLACEMENT! CreateSpace uses it. Lulu.com uses it. So do AuthorHouse, iUniverse, Xlibris, and almost every other self publishing company in the U.S., Canada, and the U.K. What is it? Lightning Source, the printer and distributor at the heart of the "print on demand" industry. For the work those companies can't handle themselves, it's Lightning they most often depend on. So, why pay a middleman? In this follow-up to his groundbreaking book "Aiming at Amazon," Aaron Shepard explores how to double your profit by working directly with Lightning. If you're serious about making money with POD publishing, this book can show you the way. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small.
This book is about more than just using Lightning Source to self-publish!
By Kevin Sivils - KCS Basketball Enterprises - March 19, 2010
I am fully aware Mr. Shepard's efforts and intent in publishing this book is to guide authors who desire to self-publish through the maze of using Lightning Source and all of the benefits of using LSI as your POD printer and distributor. I want to add that is book has lots of information about the BUSINESS of self-publishing.
I know when I first started down the path of self-publishing I wanted to make extra money for my small business, but I was overwhelmed with the process of getting the book into print. Several books later, I am learning, the hard way, that self-publishing is a business.
I really want to get my books in print, share information with the people who buy my books, but I also want my business to succeed financially. As my wife points out, it is not a hobby, it is a business. POD for Profit has made me look at a lot of things differently in terms of the business of self-publishing.
The book has also given me a better understanding of... read more
Practical, honest, useful advice
By Tax Accountant "Tax Accountant" - March 18, 2010
Aaron is a leader in the self-publishing industry, and he doesn't mince words. This book is different from "Aiming at Amazon" because it focuses primarily on the profitability of POD publishing. In that respect, the book is unusual and long overdue.
Aaron covers things that I've never seen other authors cover; for example:
1. He discusses licensing options through the CCC (a very smart idea and a great way to generate passive revenue).
2. Aaron gives great ideas about how to promote your book and get book reviews. I used many of the ideas from POD for Profit for my own review copies this year. For example, he says that the author print a template/sticker with all the pertinent book information and stick it on the inside cover for the reviewer. Letters and tear sheets get lost-- but the review sheet will be stuck inside that book forever-- encouraging your reviewer to leave the review every time they open the book. I've been sending out review copies... read more
Wish I Had Read this Before I Started
By Brandon Simpson "Author of "Demystifying ... - March 14, 2010
I read Aaron Shepard's "Aiming At Amazon" and "Perfect Pages" two years ago before I published my first book. The first edition of "Aiming At Amazon" dealt with Amazon marketing and working with Lightning Source. The second edition deals mostly with Amazon marketing, and "POD for Profit" deals with working with Lightning Source.
If I had read this book before I started, I could've saved myself a lot of time and headache. I made several crucial errors with book design and Lighting Source's operations. I also could've saved some money. Every time you have to correct a file, you have to pay a revision fee.
This book, like "Aiming At Amazon," doesn't fill you with false hope either. The author doesn't promise you $10,000 per month like the claims of other books I've read. He shows that most publishers who work with Lightning Source earn between $100-$1000 per month. I believe that this is "encouragingly realistic." I, myself, have always earned at least $100 in one... read more
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