Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis

NEW EDITION PUBLISHED IN APRIL 2008: Originally published in 2001, this book has proven to be a useful resource for business executives, managers and owners; government officials; college/university administrators and professors;not-for-profit agency professionals; law enforcement and emergency management personnel; utility, healthcare, and transportation managers, and many others. Veteran reporters agree that if those who find themselves suddenly in the glare of the media spotlight were to follow the advice in this book, it would be better for their organization, the media, and the general public. The information is well-organized and easy to follow. It includes numerous case studies which highlight highly publicized instances of good and bad examples of the way organizations handled their news event. Several colleges and universities have used it as a text for their courses in public relations and/or crisis management. It is full of practical tips -- not jut theories. Material added in the new edition includes comments on: Hurricane Katrina, the Sago Mine disaster, the Duke lacrosse team alleged rape case, the recall of toys manufactured in China, and the Virginia Tech tragedy.