Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work
The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
Gain an understanding of the inner workings of each functional area in the typical pharmaceutical company
Learn the interdependencies of each functional area and how they affect the company's strategic goals
Understand how each functional area impacts the company's financial success.
Topics covered in the book include:
The global scope of the pharmaceutical industry
Typical pharmaceutical company structure
Customer groups supply and demand drivers
Pharmaceutical product lifecycle
Each function-specific chapter explains:
The role of that functional area in fulfilling the pharmaceutical company s mission
The impact of that functional area on company profitability and strategic vision
Key activities within that functional area
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
Excellent overview of the pharmaceutical industry
By C. Dunkley "AvidReader" - June 11, 2006
Understanding Pharma provides an excellent introduction to (and overview of) the pharmaceutical and biotech industry. It "dissects" a typical pharmaceutical company into its constituent parts and explains, in plain english, how each part works, what it does, how it is organized, etc. It covers pharmaceutical research and discovery, clinical development, marketing, sales, the managed markets (managed care and other third party payers), business development, and so on.
Anyone who works in the industry should read this book, as it provides a matter-of-fact overview of the industry in which they work. Journalists who write about the industry should also read it and maintain a copy as a reference tool.
On the positive side, the book is easy to read, contains numerous diagrams to help explain complex concepts, and is well written.
On the negative side, it contains a number of minor errors throughout, but nothing that affects the usefullness or accuracy... read more
Good Book - Value for money
By Shadnesh - September 2, 2012
It's an excellent book for beginners and those who wants a quick overview of the pharma industry. The only drawback is the price as I felt it could have been cheaper.
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