Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your idea--whether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy cause--the best possible chance for success?

Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy by Tom Asacker argues that the leaders of the future--the winners in the marketplace of ideas--will be those who master the distinctions of that marketplace.

"There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery."

Both a manifesto and a framework for success, Opportunity Screams is filled with insights and inspiration, examples and ideas. You'll learn from philosophers and playwrights like Goethe and Shaw. You'll be inspired by entrepreneurs like Disney and Jobs.

Enlightening words from economists and management gurus including Peter Drucker, Tom Peters, Michael Porter, and John Kay are sprinkled throughout.

A host of entertaining stories about organizations and individuals will provide insightful lessons. Included are well-known brands like Southwest Airlines and Volkswagen as well as less familiar ones such as New Pig, Blendtec, Gary Vaynerchuk, and Hugh MacLeod.