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I read Jeff Rubin's book because I invest in energy stocks and like to know the broad societal implications of energy issues. I was fascinated by his major premise that high energy costs will end the global marketplace. It is the opposite of Tom Friedman's World is Flat premise. Rubin's basic argument is that high energy prices will trump low labor costs of developing countries. That will mean we will re-industrialize and start making things again in America. That may make us look more like 1950's America. Most economists say globalization is irreversible but Rubin disagrees. Globalization is only possible when cheap energy allows shipping anything at low cost.
There are two other books that have the same end of cheap energy theme. One is Stephen Leeb's Game Over and the other is $20 a Gallon by Chris Steiner. Leeb's book is more of an investment survival guide while Steiner's $20 a Gallon is more of a sociological portrait of America in the age of prohibitive gas prices... read more
Jeff Rubin gets right to it on page 1, declaring that the global financial meltdown of 2008 had as much to do with $150 oil as it did with bad mortgages. I was waiting for somebody to say what I suspected was true. And Rubin delivers, continuing, that we are at a turning point in modern society. In 2008, we passed over the peak of the age of cheap energy. From here on out, energy, especially oil is going to be harder to get out of the ground, and we may never produce much more than we did last year.
Furthermore, he warns that the world has two choices in the next few years. Either transition our society to less energy-intensive, more localized communities; or keep banging our collective heads against the wall of this rapidly depleting resource and face recession after recession each time supply fails to meet demand.
Two years ago, he was right in predicting when $100 oil would happen. And it appears this book may be right just weeks after being published,... read more
I am neither an economist, politician, oil company employee, nor geologist: I am the average citizen who gained information from this book about how the price and supply of oil could potentially affect my life. Although there are aspects of the book that I've been exposed to previously, Rubin provided me with more detail and with new information that will certainly be new to others also as evidenced by the lack of disussion of these topics by colleagues, neighbours etc. who are also average citizens. There is certainly a population of people who will benefit from reading this. Whether the world evolves as Rubin expects, and to what degree, is obviously unknown; however, the material between the covers is certainly food for thought and gives a better understanding of the intricacies of how the world currently operates and why it may indeed unfold as he suggests.
Rubin presents much diverse information yet manages to tie together all the pieces in cohesive, friendly... read more
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