Exito Comercial: Practicas Administrativas Y Contextos Culturales
The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in ÉXITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.
A Very Disappointing Waste
By JL1984 - November 15, 2006
I'm currently taking Business Spanish at UGA (SPAN 4150 for anyone else who needs this class) and am using this book, and just let me cut to the chase by saying that it's not worth the money. The problem is that the book does not go into great detail at all about any of the subjects (be it accounting, banking, management, finance, etc). Rather, it gives a basic, common sense overview of the subjects in each chapter that I find to be a bit insulting to my intelligence and procedes to briefly mention how they pertain to Latin America. Instead of elaborating on this, the authors thought it would be ingenious to stuff the book full of activities to be used in class (which by the way have NOT been utilized thusfar in my class).
As far as the actual tie-ins with Latin America are concerned.. there are very little. While this book does present overviews of most all of Latin America and Spain, don't let that fool you. In nearly every chapter the cultural norms, business... read more
Good vocab, horrible "cultural" lessons
By Chris Koji - April 20, 2009
-This book provides a very good background in business Spanish, especially for a business student because you can learn the basic terminology in all the fields of business. Probably best to be used in conjunction with an accounting, management, or marketing class. -This book is for vocabulary but is not very practical so you can't really say you know anything specific about business in Latin America, you just know the words. This is also brought down by the fact that it's extremely outdated (it's an embarrassment that actually universities still use this book). -RACISM and PREJUDICE- yes, this book is filled with it. It seems like every chance the author gets to throw socialism, anti-capitalism, or anti-Americanism in your face he does it. He doesn't stop there, he also spends lots of time criticizing the Catholic Church with his preaching of what he thinks is his unanimous Latin American point of view. When he preaches about socialism though, he sounds really bad... read more
By Julia E. Black "julita la negrita" - February 14, 2010
I was really pleased with the quality of the book and that it still had the CD attached.
Igual que en sus exitosas ediciones anteriores, James Stewart conserva en esta la idea de sintetizar los enfoques reformista y tradicional de la ensenanza del calculo. De esa manera, no contiene un ...