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Handbook of International Human Resource Management : Integrating People, Process, and Context
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Outlines & Highlights for Customer Relationship Management : A Databased Approach by Kumar & Reinartz
Today the hottest new area of marketing is Customer Relationship Management (CRM) - the discipline of identifying, attracting, and retaining a company's most valuable customers. Drawing upon more ...
To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a ...
"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. "This is a great book, and it will be in ...
Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, ...
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, ...
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a ...
This handbook analyses customer relationship management, its origins, rationale, implementation strategies, core technologies, and benefits. It details the evolution of CRM from its beginnings as a ...