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111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers
Due to the growing threat of discounted real estate services and online competetion, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore, real estate professionals today are finding that the basic services of the past no longer are enough to appease the savvy consumer interested in buying of selling a home. The average commission rate dropped 16% from 1991 to 2004 according to industry real estate analyst REAL Trends. Only those agents who learn how to justify their commissions will be paid what they're worth. In 111 Ways to Justify Your Commissiion, author, real estate broker, and speaker Michael D. Lee arms real estate professionals with new methods of adding value to their services without compromising their livelihoods. Using tips, anecdotes, charts, and figures to outline a proven strategy, this guide provides practical, tangible, and easy-to-follow steps that add tremendous value to a real estate business, allowing real estate professionals to stay competetive in an evolving industry.
I can't believe I wasted my money.
By Patrick McGrath
- October 11, 2007
What a stinker! I can't believe I actually paid for this book. The author takes really basic skills and presents them as if they are new discoveries.
Here are some examples
Tip #3 is: "MAKE A LIST OF ACTIVITIES YOU DO TO EARN A COMMISSION," and in the section he offers the following suggestions for working with sellers: obtain a preliminary title report, develop a targeted marketing plan, hold open houses, advertise the property, and negotiate on behalf of the seller. My thoughts: anybody smart enough to pass the test and obtain a license to sell real estate understands these basic principles.
Here are some of his other tips that demonstrate why this book is so aweful:
#16 Become a Realtor
#18 Learn to Use Technology to it's fullest
#19 Build Rapport With Your Clients
#38 Respond to Calls & E-mails Promptly (isn't this common sense?)
#53 Ask Clients for Referrals
#54 Build Your Business on Referrals... read more
Not What the Title Promises
By FtHoodRealty.com "Lisa"
- November 4, 2007
When I initially ordered the book, I thought that it would give me 111 ways to justify my commission to my sellers. Instead, it is full of different chapters that have no rhyme or reason. Some having nothing to do with justifying my commission. One chapter even goes into detail about what I should do once I get tired of the real estate rat race!! Not real motivational for a REALTOR trying to make a success of his or her business. Probably the worse book that I have ever purchased on real estate. Save your money.
111 Ways to Justify Your Commission
By Jim Gurman
- September 3, 2007
Instead of buying one copy of Michael Lee's 111 Ways to Justify Your Commission, I would recommend buying two copies (This way you will always have one with you). This is not the kind of book that you read and put away on the shelf, this is the type of book that you keep handy and continually refer to, especially before meeting with potential clients. While this book is jam-packed with useful information for the real estate professional, it is also a confidence builder. Michael Lee understands what it takes to be a real estate professional because he has been in "trenches" himself and he is able to empower you with his experience.
Real Estate Broker, GRI
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