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Consumer Behavior: Building Marketing Strategy, by Hawkins, 10th Edition
Consumer Behavior: Building Marketing Strategy, by Hawkins, 9th Edition
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of ...
Consumer Behavior and Marketing Strategy, by Peter, 5th Edition
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Outlines & Highlights for Consumer Behavior and Marketing Strategy
Outlines & Highlights for Consumer Behavior and Marketing Strategy by Peter