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I have worked on or volunteered for several campaigns and thought I knew a lot about grassroots campaigning. I have to say this book taught me so much more and in such a practical way. It is very easy to read and has so much helpful information. I would highly recommend this to anyone who is running for office themselves and their campaign staff. I particularly found the section on fund raising helpful as that was my area of weakness. Worth every penny!
This book is a great tool even for those who have previous campaign experience.
Mike McNamara lives, eats and breath political campaigns. He knows how they are won, and just as important, he knows how they are lost.
McNamara will walk candidates and campaign managers through every aspect of planning and executing a political campaign - he covers the ins and outs of everything from the obvious (yard signs) to the not so obvious (dealing with candidate's family members) - from technical issues (computer network security) to major financial considerations (TV ad budgets).
This book is a comprehensive guide that, if followed, will give your campaign a shot at success on election day.
I have worked in all types of races from local to federal and the material presented here is a MUST READ for anyone considering getting involved in the political process, especially candidates.
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| AVAILABILITY | |||
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| Amazon US | Paperback | $8.68 - $16.95 | |
| eCampus | Paperback | ||

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