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Marketing executives’ decisions relating to product, price, place and promotion items of
\nmarketing mix and actions that they will perform for it affect the department of marketing and consequently marketing will affect the evaluation of the enterprise from an ethical point of view. The aim of the study is to investigate the ethical perspective of marketing executives regarding the marketing mix decisions and
\npractices, and make a sector comparison. First, the literature on the marketing ethics are reviewed. Then a questionnaire on marketing executives who serve in different enterprises is designed to display marketing executives’ ethics view points about marketing and make a sector comparison, and a field study is done on
\nmarketing executives according to elements of the marketing mix.\";s:5:\"thumb\";s:102:\"images/t/103/examining-marketing-mix-from-an-ethical-view-a-field-research-on-marketing-executives.jpg\";s:6:\"thumb2\";s:103:\"images/t2/103/examining-marketing-mix-from-an-ethical-view-a-field-research-on-marketing-executives.jpg\";s:9:\"permalink\";s:85:\"examining-marketing-mix-from-an-ethical-view-a-field-research-on-marketing-executives\";s:5:\"pages\";s:2:\"22\";s:6:\"rating\";s:1:\"5\";s:5:\"voter\";s:1:\"1\";}i:8;O:8:\"stdClass\":13:{s:2:\"id\";s:6:\"122927\";s:6:\"status\";s:8:\"verified\";s:11:\"author_name\";s:6:\"suzuka\";s:9:\"author_id\";s:1:\"0\";s:14:\"author_website\";s:0:\"\";s:5:\"title\";s:78:\"Good old lessons in teamwork from an age-old fable : The Tortoise And The Hare\";s:11:\"description\";s:183:\"\n

  1. Good old lessons in teamwork from an age-old fable The Tortoise And The Hare
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