Lean, Rapid and Profitable New Product Development

Many companies have introduced product innovation processes; however they are still struggling to achieve the financial results they expect. This easy-to-read book focuses on innovation productivity and illustrates how to identify waste, streamline the product development process, remove bureaucracy and improve profits. It illustrates the 7 principles of lean, rapid and profitable new product development.

North America's top market performers innovate with 5x's more productivity than the average company. Simply put, they are achieving better results with fewer resources because they are efficient product innovators.

New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well.

The Principles of Lean, Rapid and Profitable New Product Development

Explore the 7 Principles of Lean, Rapid and Profitable New Product Development
Learn how to isolate and remove the typical time wasters in the Idea-to-Launch Process
Learn what drives a new product project to market quickly and effectively
Discover how to maximize the productivity of your portfolio
Learn how to streamline your Idea-To-Launch Process with NexGen Stage-Gate.

Key Topics:

The Executive's Dilemma: Faster, Better, Cheaper Products
The Concept of Productivity in Product Innovation
Lean Manufacturing and How It Applies to Product Innovation
Improving product innovation productivity by introducing scalability, flexibility and adaptability to your Stage-Gate Process
How to evergreen your Stage-Gate Process, remove waste and drive continuous improvement
Why building the voice of customer into your Idea-To-Launch Process accelerates results
The importance of front-end loading new product projects to achieve early product definition
How fast paced teams use spiral development to handle dynamic, fluid and changing information
Using cross-functional project teams to accelerate the idea from inception to launch.

Customer Reviews:

Next Generation stage gate, adaptable and scalable, applicable to fluid market situations.

By Eric van der Meulen - July 3, 2010

Next Generation stage gate, adaptable and scaleable, applicable to fluid market situations. Less than 200 pages, which is a blessing these days. Hits on the need to be practical about stage-gate, and treat is more as a framework and philosophy rather than a rigid process. A fair amount of new material is mixed with recycled ideas, and there is some repetitiveness throughout. Overall well structured explanation of Seven Principles that will make/keep stage-gate lean, rapid, and profitable. Principles 1-3 (customer focused, front-end loaded, and spiral development) will help gain competitive advantage. Principles 4-5 (holistic approach driven by cross-functional teams, and metrics, accountability & continuous improvement) improve time-to-market. Principle 6 (portfolio management) focuses on investing in the right developments, and principle 7 (flexible, adaptable and scaleable stage-gate ) puts all of the above together in the idea-to-launch process. If you are familiar with some... read more

Excellent guide for continuous new product development program improvement

By R. Colley - June 10, 2011

This book provided excellent, practical guidance on how to improve our new product development. In addition to isolating the seven principles of lean, rapid and profitable new product development, it provided lots of real life examples of how companies have applied the key concepts described to reduce waste in their processes and improve their performance. It has helped us to be more efficient, effective, and productive innovators.