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I was surprised there was so much info put into this book, but it's still easy to follow and understand. I also like the step-by-step info, lists and bullet points, making it easier and more helpful than just a long narrative. Ken does come across like the nice guy a bunch of people say he is, with quite an interesting story, but it's so not just about him and what he did (unlike some books I've read).
Before the book, I thought a lot of the stuff would just be common sense, but I was wrong. It amazed me that some aspects I once thought were the easy parts or not that big of a deal, actually are (even like picking a product name - easy, but a lot of small important considerations that really matter.)
It also helped me see that done the right way, it can be easier than I thought to get my message out there and be heard, and that I knew even more people than I originally thought that could help me.
I knew there'd be info about joint ventures and product... read more
The promise of this book was to help anyone to make an impact in an already crowded marketplace. The author is sincere and writes in a warm and friendly manner. The direction of the book is almost exclusively toward online marketing.
Having studied online marketing through email subscriptions and paid mentoring, I found little in this book that I was not already familiar with. There is a lot of attention paid to joint venture partnering, but it seems geared toward those who are already fairly successful marketers. Making the leap from newcomer to one who might seriously be considered by these top-level marketers is one that I thought should have been given more attention, given the purpose of the book. Many names were mentioned of people the author has partnered with that I do not believe would be accessible to most marketers.
I liked his advice to keep marketing concepts simple, but again, that is not new. The book contains some good inspriational stories... read more
Although this book has a lot of helpful and interesting information, it suffers from a key problem - it doesn't know what kind of book it is. By that I mean that author Ken McArthur seems as if he was at times penning a self-help book, then a very technical how-to book, or was it a how to make a lot of money book, or maybe it was a book warning about the perils of selling an online product, or maybe it was about the difficulties of making a lot of money - wait no, it's an inspirational/motivational book. All these areas are covered to some extent, and give the book a kind of haphazard feel. When you get to an interesting section, it's like driving on an otherwise mediocre scenic tour and suddenly coming upon a really beautiful site.
The book is also at times a frustrating read because McArthur covers important topics on a general level, leaving the reader thirsting for a very specific example. Take online products. Please provide a specific, detailed example. He gets... read more
| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $0.76 - $24.99 | |

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