The Highest Goal: The Secret That Sustains You in Every Moment
Through 25 years of teaching Stanford University's famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret: They live for a "highest goal" that drives them to accomplish their dreams, find fulfillment, and become generative leaders. Here Ray shares that secret, offering a distinctive set of "live-withs" or credos that empower readers to live in a way that supports their highest goals. The topics addressed include experiencing synergy in every moment, going beyond passion and success, finding true prosperity, and relating from the heart.
Might be the most important book you ever read
By Joe Tye "CEO and Head Coach, Values Coach Inc." - July 26, 2004
This might be the most important book you ever read. Michael Ray's "Creativity in Business" class was the most influential course I took as an MBA student at the Stanford Graduate School of Business (or anywhere else for that matter). The life-changing insight I drew from his class was that my own inner Voice of Judgment (VOJ) is the only obstacle to my becoming the person I am meant to be by doing the work I am meant to do.
That, of course, should be a pretty self-evident notion. What made Michael's course so helpful was that he gave us heuristics in the form of systematic exercises that he calls "live-withs." These help transform mere intellectual insight into real experience of life. When you "live with" behavioral guides such as "Pay Attention," "Walk Into Fear," or "Be Loyal to Your Own Values," you start seeing unexplored potential in yourself and endless possibilities in the world around.
The Highest Goal shows how these simple yet sophisticated... read more
Whitman was right: We are large...we contain multitudes
By Robert Morris - June 14, 2005
In the Foreword, Jim Collins recalls his first encounter in 1982 with Michael Ray and Rochelle Myers, two Stanford professors who together taught a course for MBA students called Creativity in Business. (They later co-authored a book of that title based on the same course in which Collins had enrolled.) Myers quietly informed Collins and his classmates, "You are about to embark on a ten-week journey to discover your deepest inner essence." Immediately Collins began to search for a replacement in the catalogue. Later, at his wife Joanne's urging, Collins remained in the class and accepted "a fundamental challenge issued to all of us: [begin italics] Make your life itself a creative work of art. [end italics]" More than two decades later, Ray offers in this volume a core process based on the meta-concept of "live-with heuristics" whose objective is to help a person achieve her or his "highest goal."
Time out. Those who have read this commentary to this point may be tempted to... read more
Are You Ready to "Live With" Your Highest Goal?
By Tracy L. Needham "Marketing Copywriter & Stra... - January 26, 2005
This book is based on the author's acclaimed Personal Creativity in Business class, which he taught at Stanford University for 25 years to the likes eBay entrepreneur Jeff Skoll and Good to Great bestselling author Jim Collins. But it's not another business management book, or even a book on how to tap your creativity.
Instead, Ray reveals the secret that all the successful people he taught ultimately attributed their success to - living their life connected and committed to their "highest goal." Essentially, your highest goal is the aspiration that gives meaning to your life, motivates and sustains you. Aligning your efforts with it will help you accomplish your dreams and find fulfillment. Ray suggests exercises to to identify it, then helps you better integrate it into your life based on your key challenges. His "live-withs" are simple but powerful tools for shifting your thinking and actions so you can benefit from living with your highest goal every day... read more
When American and British forces invaded Iraq in March 2003, select teams of special forces and intelligence operatives got to work looking for the WMD their governments had promised were there. They ...