Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
If Persuasion is Power, This Book Can Enable You To Achieve Your Maximum
By Robert Kall "Rob Kall of Opednews.com" - October 25, 2007
Thom Hartmann, one of the top progressive talk radio "stars,", who replaced Al Franken on Air America Radio, has delivered a gift to anyone who wants to persuade others. It will be required reading for anyone trying convince people to act, take a stand or vote in some way.
This book is ALL about how to communicate, how to reach, how to persuade. There are books that talk about this based on moral/cultural values, books that talk about neuropsychological considerations, that talk about the use of narrative and story, books about hypnotic elements, like trance and pacing, on framing, on motivation... lots of books. This book ties all those different ideas and approaches together, in an easily understandable, coherent package.
As founder publisher of opednews dot com, publishing 1200 to 1500 articles a month, reaching close to half a million unique visitors a month, it's my job to have a pretty good idea about what makes for good writing and persuasion. We've... read more
The missing piece of the puzzle
By Kenneth Brosky - October 29, 2007
Consider this the penultimate conclusion to the Thom Hartmann trilogy. In "We The People," Hartmann taught us about civics and our constitution. In "Screwed," Hartmann explained how our basic rights were be usurped by coporations in favor a free-market system that benefits only the rich. Now, Thom is teaching us how to fight back. By breaking down and decoding the language that has been used to deceive a massive number of American people, we can learn how to use that very language to educate others who fall for things like "Islamofascism" and live in fear and fight back with our own tools for restoring democracy.
All of Thom's books are easy to read, and this one is no exception. After having spent a couple years now as one of the top hosts at Air America Radio, it shows in Thom's writing. "Cracking the Code" feels like Thom is in the room talking, explaining, and backing up his information just like he does every day on his talk show. If you're interested in learning about... read more
How to REALLY Understand What Politicians Tell Us
By Frederick S. Goethel "wildcatcreekbooks" - December 3, 2007
When I purchased this book, I was expecting an extension of Hartmann's work from his last book. It was, to a degree that, but also something totally different. While Hartmann is an unapologetic liberal, this book can be used by either side to determine what politicians are telling us.
A mixture of politics and psychology, the book details how people communicate and gives the reader numerous examples throughout. He explains, in depth, the signals that are given through communication to talk with a particular segment of voters, and why these phrases and words are so effective at sending the desired method.
I have always been leery of "pop" psychology, and this book proved to be no different. I did, however, use the advice in this book to follow several politicians speeches, and realized what he is saying is true.
A great book if you want to be able to decipher the language of politicians, or be able to persuade people to your side of the argument. While... read more