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The Professional's Guide to Financial Services Marketing
$29.95The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services ...
Concise Encyclopedia of Professional Services Marketing
$85.00Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including ...
Customer Centered Products: Creating Successful Products Through Smart Requirements Management
$0.01 - $35.00A powerful system for getting the right requirements--and creating products faster, better...and cheaper! "Never time enough to do it right, but always time enough to do it over." In today's ...
Customer Centered Selling
$12.99Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by ...
Services Marketing (7th Edition)
$124.88 - $193.33Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework.
Interactive Services Marketing
$47.97 - $154.95Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human ...
Essentials of Services Marketing - 1st Edition
$26.61 - $129.00Essentials of Services Marketing 1st ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text s presentation of visual ...
Services Marketing in Asia, Second Edition
$49.00 - $146.70Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally ...
Customer Centered Selling: Sales Techniques for a New World Economy
$0.01 - $16.00Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of ...
