Related Documents
Applying Blue Ocean Strategy to Product Improvement
Product Review: How to Create a Mini Site That Runs on Autopilot
Blue Ocean Strategy Presentation
Blue Ocean Strategy Summary
Blue Ocean Strategy
How to Create A Microsoft Access 2007 Database
Learn How To Create Iphone 038 Android Mobile Apps
How to Create a Successful Niche Website
How To Create The Easiest Affiliate Website For Autopilot Affiliate Commissions
Fanpage Competitions Learn How to Create as well as Promote your Facebook Contests Promotions.pdf
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Customer Reviews:
Value Innovation - strategy book of the year 2005?
By Peter Leerskov "The Strategist, www.lace.dk" - January 10, 2005The authors have published many articles over the last decade on Value Innovation. This is their first book. It summarizes their extensive knowledge on out-of-the-box strategic thinking.
What is a BLUE OCEAN STRATEGY? The authors explain it by comparing it to a red ocean strategy (traditional strategic thinking):
1. DO NOT compete in existing market space. INSTEAD you should create uncontested market space.
2. DO NOT beat the competition. INSTEAD you should make the competition irrelevant.
3. DO NOT exploit existing demand. INSTEAD you should create and capture new demand.
4. DO NOT make the value/cost trade-off. INSTEAD you should break the value/cost trade-off.
5. DO NOT align the whole system of a company's activities with its strategic choice of differentiation or low cost. INSTEAD you should align the whole system of a company's activities in pursuit of both differentiation and low cost.
A red ocean strategy is based on traditional... read more
I thought oceans were deep...
By B. Gilad - January 11, 2006This book is mostly "fluff". Its basic argument is that companies who find themselves in hotly contested markets ("red oceans") should look for uncontested markets ("blue oceans"). They should do it in such a way as to ensure revenues (so go for mass), and profit (so watch the cost). Wow. I guess if the authors said: go for high-cost-small-markets, at least it will be original! The problem with this book is that it is a mishmash of old ideas, and its mortal sin is that it is trivial. It looks at successful products and service offerings, and in retrospect identifies the characteristics that made them succeed (at least revenue wise, there is no real financial analysis in this book). Naturally, finding those characteristics is the real issue, and it is the realm of entrepreneurial vision. Beyond some trivial labels placed on common sense planning activities, Blue Ocean does not help one iota in finding uncontested markets with large profit potential. Anyone who seriously tries to apply... read more
Use coupon below to get discount at eCampus.com!
SHADES
$3 off textbook orders over $75
SUNBLOCK
$4 off textbook orders over $90
SUNSHINE
$5 off textbook orders over $100
Copy the coupon code before clicking the button!
| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $2.73 - $29.95 | |
| BookByte | Paperback | $19.09 | |
| eCampus | Paperback | ||
Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals
$9.98 - $19.95We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, ...
Designing for the Digital Age: How to Create Human-Centered Products and Services
$33.77 - $69.99Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide ...
How to Create and Manage a Hedge Fund: A Professional's Guide
$16.50 - $115.00Hedge funds are a profitable vehicle for both investors and managers associated with these funds. But investing in a hedge fund and creating and managing a hedge fund take two completely different ...
Teaching English by Design: How to Create and Carry Out Instructional Units
$25.00 - $33.75The Teaching English by Design Instructor's Guide presents a flexible framework for an English Methods course. Its week-by-week suggestions for in- and out-of-class activities support ...
Thank God It's Monday!: How to Create a Workplace You and Your Customers Love
$0.01 - $19.99This is the eBook version of the printed book.Thank God It’s Monday! is about loving what you’re doing and creating massive results. Roxanne ...
Goal Setting: How to Create an Action Plan and Achieve Your Goals (Worksmart Series)
$1.95 - $12.00Why is that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for themselves...and then follow through on them. This ...
Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour (The Economist)
$18.14 - $28.95The first edition of The Economist Guide to Investment Strategy explained the fundamentals of investment risk, how to put together "keep-it-simple" investment strategies, and the need to guard ...
Training and Collaboration with Virtual Worlds: How to Create Cost-Saving, Efficient and Engaging Programs…
$16.05 - $29.95Team Building and Leadership Coaching with Virtual Worlds New collaborative technologies to keep your company competitive, productive, and efficient With the business landscape changing ...
How to Succeed with Women, Revised and Updated
$5.68 - $15.95The bestselling guide to being a ladies’ man—revised and updated. Providing clear, no-nonsense solutions for many difficult dating/relationship problems, this is an invaluable guide for any ...
Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
$7.97 - $24.99How can one ordinary person make a difference in this noisy world? Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their ...
