The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture * The Wall Street Journal and BusinessWeek Bestseller * Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that questionin all its shades of meaningcan unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thats exactly what Google has been doing. But The Search offers much more than the inside story of Googles triumph. Its a big- picture book about the past, present, and future of search technology and the enormous impact its starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed. USA Today John Battelle is Silicon Valleys Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider.The result is a highly readable account of Googles astonishing rise. The Economist Its a fascinating story, and Mr. Battelle tells it well. The Wall Street Journal A surprisingly gripping story The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution. Wired News Battellemanages to keep things compelling, adding his own trenchant analysis about what Googles rapid evolution and powerful technology might mean for the company and our society as whole. The Associ
Will "search engines" change the world as we know it?
By Michael Erisman - October 8, 2005
The book is excellent, although if you are a true techno-geek it will be pedestrian from a technical sense. However, for the novice it is a great overview on the history of search engines and the power they are just starting to demonstrate. I found the history of all the various engineers and technology overlaid against the backdrop of luck, economics and timing, to be a fascinating glimpse into the reality that the best technology is not usually what makes the most money.
At the core of the book though is the concept of what a search engine can do. Obviously there are as many possibilities to develop and implement search algorithms as there are creative people to invent them (Microsoft MSN, Yahoo and others have products that compete directly with, and in many cases outperform the more well known brand the book focuses on), but essentially they have the power to pull together unbelievable amounts of formerly disconnected data, and create a targeted marketing aimed at... read more
History of Google, Not Search Engines
By Jordan Stalker - September 10, 2006
Though I'm coming to a review of The Search a year too late, I can explain why. I bought the book on its release, very excited to read some good journalism about the hottest business topic of the day. I was sure that Battelle, who had been chronically his progress on the book on his own blog, would deliver. Halfway through the book (in a matter of three days - a possible sign pointing to its lack of depth) I'm realizing that this is not the case.
Thus far, I have two major gripes with the book. The first is the writing itself. The book is written in informal magazine style, in keeping with his roots as a "cutting edge" technology writer (having worked for Wired and Business 2.0, magazines that try desperately to be "too cool for the room").
This would be fine enough, except that Battelle has a habit of jumping around from year to year, talking about decisions made by players in Google's history before he actually introduces them. He never fully explains why it... read more
A window into an industry, a look at the future
By Manny Hernandez "@askmanny" - December 19, 2005
John Battelle knows search. His blog on the topic has become a standard of sorts in an industry that evolves by the minute (almost) and his book on the topic is as comprehensive as it is insightful. He does an excelled job at looking back at the evolution of the search field from its early days, going into greater detail about Google, and delving some into Yahoo!, Altavista and A9. Yet, he cleverly manages to keep the book fresh by not just sticking his head in the past, but posing interesting philosophical questions throughout the book.
After doing a fairly comprehensive assessment of the evolution and current state of the industry as of the publishing of the book, almost the entire last two chapters of "The Search" are devoted to the exploration of the possible avenues Google specifically and the search domain at large will likely be taking. This part of the book is bound to be fascinating to SEO/Internet Marketing professionals as well as to the average web user... read more
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