It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

Customer Reviews:

Ten principles for getting yourself right so you can lead others

By Craig Matteson - January 19, 2008

Well, Starbucks has to be about its coffee at some level (and the book admits it on page xiii). For heaven's sake they sure make a big fuss about it, right? In any case, I am not a real Starbucks customer because I don't drink coffee, they don't serve soda, and I think their pastries have no flavor (but they look nice). That being said, I like this book even if it is another in the many books trying to catch some of the glow in the success of Starbucks. Behar at least has the credibility of actually having led a good chunk of the growth.

The book is about getting your core understanding of yourself just right and having people centered values. Howard Behar joined Starbucks in 1989 and was named its President in 1995 and retired in 2003. In this book he lists ten principles and then discusses each in its own chapter (plus an introduction). They are:

1) Know who you are
2) Know why you're here
3) Think independently
4) Build trust
5)... read more

Decaffeinated Reading

By Conor Cunneen "SHEIFGAB author - Conor Cunneen" - March 4, 2008

The problem with most of the books written about Starbucks is they lack a caffeine jolt! Howard Behar's book falls into this trap. Yes, it does contain some interesting (though few if any) new nuggets.

The best book on Starbucks continues to be Pour Your Heart Into It by Chairman Howard Schultz who essentially wrote about the same concepts as Behar, but in an interesting and lively manner.

Schultz and Behar are master business people. Schultz is also a masterful, inspirational story teller, as anyone who has seen him give a keynote speech will testify

Behar takes the reader through ten business concepts, all of which make good sense but few of them are illustrated in anything but a general way. Combine this with multiple sub-concepts and you have a book that fails to be a page turner. Some of the concepts are downright trite e.g. celebrate failures, which he admits Starbucks doesn't do either!

Despite its current problems, Starbucks has done... read more

Leadership Principles In Which To Be Grounded

By Philip R. Heath "Gadgets, Music, & Books" - February 6, 2010

It's Not About The Coffee: Leadership Principles from a Life at Starbucks by Howard Behar is an excellent book for today's busy leader. It is easy to read in spurts, but it also goes very quickly. In a mere 165 pages, Behar takes readers on a journey of insight from the time that he spent running the operational side of Starbucks for Howard Shultz. I don't mean to trivialize Behar's work, but it all has its root in a simple principle of honesty. He starts the first few chapters by dealing with being honest with oneself first. It meant a lot to me reading about the idea of "Wearing One Hat". It is tempting for many reasons to try to be something other than what you are in your profession. Knowing what you enjoy and what you stand for sound like simple ideas, but they are harder to follow through on than one might expect. Then he moves on to being honest with others through empowerment, caring, listening, and being accountable. As he says, "Only the truth sounds like the... read more