Engineering Culture: Control and Commitment in a High-Tech Corporation
"Engineering Culture" is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book - which has been translated into Japanese, Italian and Hebrew - has been revised to bring it up to date. In "Engineering Culture", Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda uses detailed descriptions of everyday interactions and rituals in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it is experienced by members of the organization.The company's management, Kunda reveals, uses a variety of methods to promulgate what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity while promoting personal growth. The author demonstrates, however, that these pervasive efforts mask an elaborate and subtle form of normative control in which the members' minds and hearts become the target of corporate influence. Kunda carefully dissects the impact this form of control has on employees' work behavior and on their sense of self. In the conclusion written especially for this edition, Kunda reviews the company's fortunes in the years that followed publication of the first edition, reevaluates the arguments in the book, and explores the relevance of corporate culture and its management today.
ethnography of corporate cultural control
By "firstname.lastname@example.org" - July 21, 2001
This book provides an excellent portrayal (though an ethnographic study) of a company which utilizes corporate culture as a means of control. The company expends great energy at inculcating an ideology that results in the employees putting the company and their work at it above all else, exhibited not only in discourse, but in failed marriages and overtime. This text illustrates how employees are converted into missionaires who will follow productions schedules and management strategies with religious zeal, oblivious to their personal lives and the cost of these new commitments. It would be interesting to see what these types of companies are doing today to manipulate and extract full faith and commitment from employees. A must read for software engineers and those who study organizations and org. psych.
Engineering Culture, Control and Commitment in a High-Tech C
By Raquel Puente - April 25, 2000
Kunda in his book explains that culture could be used as a powerful weapon that the organization uses against the workers to manipulate and finally control them, reaching the organization's goals. The author supports this idea through the study of the High Technologies Corporation (HTC) case, a "state of the art" company that designs, develops, manufactures, sells, and services a number of popular high-tech products. The company has been a high-tech success story through three decades of existence. According with Kunda, culture is a set of rules that support the relationship between the company and the people, specifically it is compound by rules for behaviors, thoughts and emotions. The conformation of this set is carried out by the interaction within workers and between the company, it means that each individual within the company could be affecting the organization culture (interactive effect). Kunda explains that the company sees the culture as a... read more
Glad to see someone is finally addressing cultural fit.
By Pecos Bill - July 12, 2011
This book is a great read for anyone considering how to integrate team, new employees, acquisitions and management fit. We start out learning what culture is and how each company has culture at the smallest levels, and how productivity can be enhanced or hindered by how management deals with culture. The book goes on to discuss how difficult it is to change culture and when an attempt is made, management from all levels needs to believe and act on this change. The book goes on to mention how actions are louder than words and management needs to massage culture to get the highest performance of it's people.
This volume presents more than 40 original papers on recent advances in several topics in engineering mechanics presented at The Theodore Y-T Wu Symposium on Engineering Mechanics: A celebration of ...