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Logo Design Workbook: A Hands-On Guide to Creating Logos
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Customer Reviews:
Great useful logo book
By A Customer - April 16, 2004I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.
Take "workbook" out of the title. Call it "The Design of Famous Logos"
By Lisa Jackson "LJDesign" - August 2, 2007I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"
The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.
The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.
ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the... read more
Wish I had this book years ago
By A Customer - June 24, 2004This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.
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| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $5.98 - $25.00 | |
| BookByte | Paperback | $18.75 | |
| eCampus | Paperback | ||
Publication Design Workbook: A Real-World Guide to Designing Magazines, Newspapers, and Newsletters
$23.88 - $40.00This latest volume in Rockport's Workbook series, Publication Design Workbook is packed with information regarding the ins and outs of publication design. The media featured includes magazines, ...
Cite-Checker: A Hands-On Guide to Learning Citation Form, Second Edition
$3.00 - $29.95This self-paced guide to citation form is a perfect match for any basic Legal Writing and Research course. Cite-Checker is a short, concise book providing students with everything they need to ...
Jeep Owner's Bible: A Hands-On Guide to Getting the Most from Your Jeep (Owners Bible)
$12.88 - $39.95For Jeep fans, Jeep owners, and even those just contemplating the purchase of a Jeep, there is no substitute for this incredibly popular, versatile vehicle-over 3.5 million Jeeps have been sold since ...
Color Design Workbook: A Real World Guide to Using Color in Graphic Design
$12.48 - $25.00Now in Paperback!Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools ...
At Your Service: A Hands-On Guide to the Professional Dining Room
$5.41 - $42.41"The nation's most influential training school for professional cooks."–Time magazineThe essential guide to the exemplary service and hospitality that build customer loyalty. ...
Cite Checker: A Hands-On Guide to Learning Citation Form (The West Legal Studies Series)
$2.10 - $50.95This user-friendly text is the most readable and comprehensive guide to legal citations for legal practitioners. It explains the rules established in "The Bluebook," provides numerous examples, and ...
Database Design for Mere Mortals(R): A Hands-On Guide to Relational Database Design (2nd Edition)
$7.97 - $74.99A platform-independent tutorial on the basic principles of relational database design, this book helps you create efficient and effective relational databases. This edition features a CD-ROM that ...
The Forex Trading Course: A Self-Study Guide To Becoming a Successful Currency Trader (Wiley Trading)…
$27.95 - $60.00A pioneer in currency trading shares his vast knowledgeThe Forex Trading Course is a practical, hands-on guide to mastering currency trading. This book is designed to build an ...
Grasping God's Word Workbook: A Hands-On Approach to Reading, Interpreting, and Applying the Bible
$1.50 - $19.99A revised workbook to accompany Grasping God’s Word textbook on reading, interpreting, and applying the Bible for college students and other serious readers.
The Distance Manager: A Hands On Guide to Managing Off-Site Employees and Virtual Teams
$0.79 - $31.62Global business demands and new technologies have created a virtual workplace for many companies, with employees and teams routinely collaborating from distant geographical locations on the road, ...
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