No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. Kennedy and Marrs disclose little-known revelations about the power of pricing including: the 9 ultimate price and fee failures the trick behind discounting without devaluing the 5 price-related propositions to be concerned with the million-dollar secret behind FREE” how to win price wars with competitors Includes access to price strategy support tools at www.simplepricingsystem.com Covers pricing strategies specific to recessions
Great on pricing philosophy, not great on implementation
By Experienced seminar leader - May 27, 2011
This book has the fierce arguments for a courageous pricing approach that one would expect from Dan Kennedy. However, I purchased the book hoping it would help me decide on pricing for an upcoming event. No go.
There is a story in the introduction about the Harrisons being about to price a new event at $2000 and Kennedy not only arguing with them but also putting money down on the claim that he (Kennedy) could make a go of it at $10,000 a head. It turns out that the event sold out at $4500. Yet all of us know people who have priced something high and had no one sign up.
Nowhere in the book is there any kind of checklist or discussion of how someone can reasonably well know, apart from being brave or chicken, whether or not the market will bear a certain price - or whether you can engineer it to do so. Nowhere is it discussed with sufficient clarity what else you have to have in place to be able to successfully charge premium prices.
This book should make any business owner a lot of money, if he's the right kind of businessman
By Reg Nordman "(K)nights on the Road" - May 4, 2011
These two are pure American salesmen. Nobody does it better. There are four authors of the book and they tag team from chapter to chapter adding a different point of view, which makes the overall organization feel choppy. Kennedy and Marr are the main players here. Kennedy has written many books and the formula is evident. The book provides much valuable content, which you could get from a close read of Nagle. This is just a much easier way to learn it. (Although I have seen much of this content in other books, this book gives no end of book references to the work of others, except their acquaintances or their own work, which is done in context. Many of the references are very valuable sites.
The book also includes relentless driving of you to their own websites. This is one of Kennedy's tenets - get the buyer to pay you the privilege of buying more from you (and get it upfront) i.e. buying the book is an upfront fee prior to buying more! They hold with... read more
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