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Double Double: How to Double Your Revenue and Profit in 3 Years or Less

Customer Reviews:

Not Really a "How To" book.

By John Seiffer "Business Advisor" - June 6, 2011

WOW! Hard to believe I'm the only one who didn't give this book 5 stars.

The book is not a How To ... like the subtitle suggests. It does have some useful ideas about various aspects of business (vision, communication, hiring, metrics), though none of them are ground breaking. But what disappointed was the lack of a coherent process as the title indicated. His only process is to create a vision for where your company should be in 3 years then start working on all these other aspects - but he doesn't give any way to prioritize or structure the process. I suspect he does this better in his one-on-one consulting which this book seems designed to promote.

In addition, most of the advice seems to be geared toward small companies - ie those without an HR person - despite his stories of coaching at very large companies.

The marketing and PR sections also seem slanted toward consumer oriented companies rather than B2B.

He relies heavily on his... read more

Practical, actionable advice to help you grow your company

By M. Brandon Eley - April 22, 2011

Double Double isn't just another business book from an analyst. Cameron has spent the last 20 years running companies, including 1-800-GOT-JUNK! where as COO he helped grow the company from $2 million to $105 million in just six years.

Unlike all those business bestsellers that are filled with theories and projections, Double Double is filled with practical, actionable advice. It's a recipe book for building a world-class company. The goal of the book, according to Herold, is to teach you how to double your business in just three years (which amounts to just under 30% annual growth).

I was so inspired after reading the book I immediately got a fresh notebook out and started brainstorming ideas for my company.

Double Double is an excellent road map for growing your company. Even if you have been running companies for more than ten years like me, you will learn something from reading this book.

One of the top ten books I've ever read - game changer!!

By Michael S. Tasner Jr. "Marketing Guru" - March 29, 2011

I'm an avid reader. I blow thru at least 2-5 books every week and have ready over 2000 books in the past 10 years. There are less than 10 books that I've read that I consider to be "game changers." These are books like Good to Great, Rich Dad, Poor Dad, Guerrilla Marketing, and The E-Myth. Cameron's book - Double Double has now entered my top ten!

I can't say enough good things about his book, there are over 100+ practical, actionable things that you can put into place ASAP from hiring and motivating to building a great culture, getting free PR and everywhere in between.

Buy this book and I'm confident that even if you apply a few things you've learned you will easily double your business!

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AVAILABILITY
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Amazon USPaperback$8.49 - $22.95
eCampusPaperback$4.99 discount!
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