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Damned if She Does, Damned if She Doesn't asserts that certain respected rules of business actually work against gender equality. The rules inadvertently create paradoxes that put women in no-win situations, limiting their opportunity to succeed relative to men. Written by a woman and a man who have lived in the trenches of the corporate battlefield, this perceptive analysis exposes five of these paradoxes and concludes with a new model for business, which the authors call a coed corporation.
The tacit rules of corporate culture that create these parity paradoxes are:
With the insights that these two seasoned consultants provide, changes can be made that will finally achieve true gender parity in the workplace.
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