Representing PR in the Marketing Mix A Study on Public Relations Variables in Marketing Mix Modeling
Teaching Public Relations In a Crisis: The Terrorist Attacks on the United States
Public Relations and the Rhetoric of Civil Society
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HOW DID BP’S HANDLING OF THE GULF OF MEXICO OIL CRISIS FROM A PUBLIC RELATIONS PERSPECTIVE DAMAGE ITS PUBLIC IMAGE?
Euro-Mediterranean Public Relations. A possible effect of globalization?
Using Public Relations Research to Drive Business Results
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The Complete Book of Energy Medicine: The Ground-breaking Guide to Complementary Healing Techniques That Work with Your Inner Energy and Enhance Conventional
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Resume Writing And Interviewing Techniques That Work: A How-to-do-it Manual for Librarians
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Breakthrough Web PR 2.0 Strategies and Tactics That Work. . Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. ...
Follow the advice of Stephan Schiffman—America's #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, ...
Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging ...
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all ...
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of ...
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use ...