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Everyone who works in the wonderful world of not-for-profits realizes that the dreaded day will come when they have to make an ask for money. This terrific book not only outlines the how-to of making such an ask, but also teaches the board member that this is their board participation responsibility. The book takes you step by step through the process teaching you that the best way to avoid the fear of the situation is to be well prepared.However, i think one of the most important aspects of this book is that it convinces board members that theirs is a noble cause and that asking for money should bring a sense of pride, not shame. That may be a hard sell, but i think Lansdowne succeeds.Lansdowne offers a well organized book that anticipates the pitfall of fund raising, while providing a well mapped procedure to follow.
David Lansdowne is the stern but understanding father of major gift solicitation. He pours light into shadowy corners, sets realistic expectations, punctures silly myths, and swiftly explains each step in the solicitation process, from preparation to asking to the thanks. He delivers full weight on the promise of his title and holds your hand throughout (though his touch is more of a sharp tug; clearly he's been through this a thousand times and heard every board member dodge and complaint). This is a super-fast read; ideal for busy board members. Lansdowne also makes clear that success is mostly a matter of diligence, common sense, and heeding expert advice -- and his advice is rock solid, industry tested. I rank this top shelf, up there with Kay Sprinkel Grace's Ultimate Board book and Jerry Panas' Asking.
I am currently involved in a Capital Campaign and found this book so helpful - from both sides of the fence. Through understanding the expectations that a Board member should have, it is helping me to frame my contact and training for the board. I refer to it regularly and would highly recommend this to anyone who wants to understand how fundraising works, and their responsibilities as a Board Member and for the fundraiser, a look from the Board Members shoes.
| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $10.18 - $24.95 | |
| BookByte | Paperback | $18.71 | |

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