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Customer Reviews:
Amazon Review Spam
By J. M. Morgan - September 3, 2008I'm searching for books on Search Engine Marketing/Optimization and stumbled on Samuel Blankson's book here on Amazon. After reading a few of the 29 customer reviews I noticed the writing style of almost every one was very similar - almost as though one person wrote them all. I'm sure you've noticed how many different writing "levels" there are in any one group of online reviews - spelling and grammar errors, etc. These reviews had no such discrepancies. So I started looking at the reviewers' other critiques and lo and behold: Probably 80% of them had only reviewed 1-2 other books and guess who the common author was? Sammy (Spam Man) Blankson. And they were all 5 star reviews.
Am I naive? Does this kind of "review spam" happen a lot on Amazon? Maybe Amazon should review the reviewers? At any rate, Mr Blankson - shame on you. Whether you or your publisher (Gosh, the publisher is Blankson Enterprises Limited!) initiated this scam, it's shameful. This exploitative and base... read more
Little to do with SEO
By V. Keranen - September 23, 2008I'm writing my thesis on search engine optimization and asked my university library to purchase this book, since it was written recently and customer reviews seemed to be positive. I just finished reading it and I'm sorry to say that this guy does not know too much about SEO: Out of 240 pages only 20 concentrate around the actual subject and rest is wasted on such interesting "SEO techniques" as advertising your website with inflatables. Yes INFLATABLES!! And out of those 20 pages he goes on and on about META tags for eight pages...
Like couple people before me noticed, looks like these five star reviews of this book were written either people who do not know anything about search engine optimization and/or author himself. PLEASE, DO NOT PURCHASE THIS UTTER PIECE OF RUBBISH!
Indeed.. fake reviews.
By Seg Arch - September 6, 2008Check it out, most of the 5 star reviews have reviewed the same 3 books (1 by the same author). It's pretty obvious what's going on here. What can we do to eliminate the fake reviews?
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